Social Media Monitoring

If you are anything like me, you have no clue what is all possible through social media.  Before my social media class I was clueless about monitoring and analytics, but I am catching on to all the possibilities. It is something I would definitely recommend, especially if you are a business and are trying to use social media to get your name out there.

Social media monitoring  is something every company or brand should implement in order to take full advantage of the different platforms. Through this class we are becoming familiar with Hootsuite and will become a certified Hootsuite consultant by the time this semester is over.

Even though there are many tools to use, like Bottlenose, Klout, and Sprout Social, Hootsuite is the one I am familiar with. It is a website where you can monitor all of your social media platforms in one place. You can even monitor specific topics or hashtags.  There is also an app function that allows you to monitor other platforms that are available like YouTube. While you are monitoring you can also pull up analytics to see what works and what doesn't.  You can see how many people were able to see your posts and how many responded. Adding social media monitoring to your business plan will definitely benefit you in more ways than not.